Cooking App
A platform to save and organize all recipes. Designed to use in the kitchen.
Tools: AdobeXD
Skills: Research, Wireframing, and Prototyping
Overview
While cooking & recipe apps are numerous, many fall short of serving the users in two main areas, storage and usability. Most home chefs do not stick to one source for their recipes, yet most recipe apps are subscription based requiring users to manage multiple apps. This proposed cooking app allows users to save recipes from various sources and presents recipes in an utilitarian format that seamlessly supports the user when it is time to cook.
The Process
Discover.
Analyze the current landscape to understand what is working and what is not.
Conduct user research to determine the current experience and identify challenges.
Define.
Establish the problem based on the current gaps, needs and areas of opportunity.
Form a challenge statement to address the problem.
Develop key features & functionalities that deliver on the challenge statement.
Build.
Construct an ideal user flow that connects the features & functionalities.
Make wireframes that offer a clear and seamless experience for the user.
Build prototypes to highlight key interactions and flows.
Discover.
Summary of Findings
Saving Recipes
No common platform used to save recipes
Some use apps made by recipe developers such as NYTimes cooking app, others use developer agnostic recipe apps such as Paprika
Some create storage methods for themselves such as bookmarking recipes in Chrome, saving screen shot photos or writing them down in a notebook
Recipe Type
80% prefer digital recipes (16 responses)
20% prefer print recipes (4 responses)
1 response said mixed
Frustrations with Digital Recipes
Scrolling to access ingredients
Scrolling through a long blog post to get to the recipe
When the phone goes to sleep
When recipes re-load every time you open your phone
Font size is too small
Unit conversion between weight and volume
Define.
The Problem
Gaps
Digital recipes are typically written in the same format as print recipes and are not optimized for digital use cases. They do not consider the need to scroll on a digital device
There is no common platform or system for saving recipes from any online recipe developer
Needs
Simple & fast process to import a recipe from an external source
Access the ingredient list and conversion tools from anywhere
Limit the need to touch the screen/mouse because the user’s hands may be dirty
Extract the recipe from a longer blog post
Opportunities
Optimize recipe structure for digital
Consider features that support a user in a kitchen environment
Challenge Statement
A platform to save recipes from various sources and presents recipes in an utilitarian format that considers the distinct needs of a user in a kitchen environment.
Build.
Wireframes
Save on your terms
Accessible tools while you cook
Built in utilities for the kitchen
Adaptable for all recipes
Accessible from multiple devices
Prototypes
Select flows to demonstrate key features and functionalities
Save a recipe from anywhere using Apple Sheet Sheet
Add and modify your shopping list
Find, cook and share recipes
Build your own recipe