Let’s Talk Birth Control

Type: Client Project

Skills: User Interviews, Wireframe Development, Prototyping, & User Testing

The Challenge

Women’s Health doctors often use visual aids that are on display in their office to help discuss contraceptive options with patients. During and after the pandemic, more contraceptive consultations started to occur in virtual settings. Doctors could no longer leverage the visual aids they used previously which created communication challenges during these discussions.

The Solution

We developed a website meant to be used during virtual or face-to-face consultations to help doctors present, compare and share information about different contraceptive options with patients.

The Process

Discovery

First, we analyzed existing market research and conducted stakeholder interviews with women’s health physicians to understand virtual consultations. Our insights were summarized in three key learnings:

Doctors like virtual consultations and they are here to stay.

Methods for sharing information differ depending on circumstances.

Most doctors don't have unique tools to facilitate virtual consultations.

Definition

Through our research, we began to make connections between how someone shops online with how someone might select a contraceptive option. This led us to analyze patterns typically seen on e-commerce sites such as comparing and filtering features. We created user flows to think through the different ways doctors and patients might move through the experience together as if they were shopping for a contraceptive:

Design

In the end, we developed an experience that compliments the existing contraceptive consultation structure and gives doctors the flexibility to direct the discussion.