Wide Angle Youth Media Website
Client: Wide Angle Youth Media
Skills: UX & Content Audits, Stakeholder Interviews, IA Development, Wireframe Development, Development Specs, CMS Training
The Challenge
As Wide Angle Youth Media (WAYM) approached their 25th anniversary, they sought to elevate their online presence to better reflect their dual identify as an educational institution and a creative agency. With a new website and new state-of-the-art facility, WAYM aimed to expand its reach, attract new clients, and enhance brand visibility.
The Solution
Our team developed a new custom WordPress website that reflects the incredible work they do for young creatives in Baltimore. The new experience elevates student work, professionalizes their services, and supports their evolving program offering.
The Process
Discovery
First, we completed a series of audits reviewing the existing content, user experience, technology, analytics, and peer landscape. We also conducted stakeholder interviews to gain an internal perspective about the current state and vision for the new website. The learnings from these discovery activities were summarized in a creative brief which defined the goals, opportunities, and vision for the redesign.
Website Goals:
Amplify youth voices & creativity: Center the work, stories, and impact of Baltimore’s young creatives across the site to showcase the full potential of youth-led media.
Attract mission-aligned clients: Position Wide Angle as a professional, purpose-driven creative agency where hiring youth talent is an investment in bold ideas and community impact.
Celebrate 25 years and beyond: Mark this milestone with a refreshing digital presence that honors Wide Angle’s legacy and new facility while driving energy and momentum into the future.
Definition
Next, we developed a new information architecture (IA) to support our website goals which involved defining key content types, taxonomies, a sitemap, and wireframes for the new website.
Design
The new website reintroduces Wide Angle Youth Media as a vibrant organization and establishes a digital system can evolve alongside their organization.
Visit wideanglemedia.org
